Over $100m required to rebrand Etisalat – Experts

Emerging Markets Telecommunication Services Limited, EMTS previously trading as ‘Etisalat Nigeria’ and now 9mobile requires an estimated $100million to reengineer its network. Although the new management team led by Mr Boye Olusanya was mute on the issue at the ceremony to unveil its new logo in Lagos, it was gathered that in order to achieve the process of rebranding the cost implication will run into millions of dollars. Speaking in an interview with newsmen, Mr. Olusola Tenio......Click to See more

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